Know the "Block Percentage" – the answer to why a website doesn't progress on Google
Hello friends, glad to see you again on my blog. This article is for advanced only (here you can find more advanced articles), if you have just started in this whole world of SEO – I recommend you skip to beginner SEOs. This is an advanced theory article and I promise anyone who reads and applies what is written – a bright future in SEO! If you need to read it two-three times to understand it to the end – do it.
Did you happen to invest a lot on a particular website and it didn't move in Google? Did you happen to purchase links and yet have not seen any significant changes? Did you add a lot of content to the website and nothing happened yet? The possible answer to all of these questions can be explained by knowing the term "block percentage".
What is the "block percentage"
This is actually a mechanism that is part of Google's algorithm for detecting inconsistencies and luck of logic, or in other words – manipulations that website promoters do – mostly (but not only!) In the context of links.
So… how does this mechanism work?
Well, even though everything I write down is just theory and I don't have Google shares / partnership, I'm pretty sure I'm very close to what actually happens. Here's how it works: Google crawls the websites once every few days (each website and its crawl rate) and detects changes. It can be changes within the site and it can be changes that affect our website on external websites (such as external links, mentions, social networks, YouTube and more). The algorithm makes a list of new changes that it has found since the last time it crawled the website and then begins to cross data and deduce a credibility score for the changes it found. For example: if Google ran a crawl, and a week later it ran another crawl and the second crawl found that 10 links were found on external websites within a week (nothing to do, since links get very high in the algorithm, it will test them as well as it can) It will start looking for logic. The key question it will ask itself is "does the website that received the new links this week worth them at all?" "Do the other parameters of that website coincide with the intensity of these links?" Or maybe it's a new two-day website that the chance is faint to get links? Or maybe it's a website that has been updated once every two days for six months and then it makes sense … "Is the website at all reasonably optimized that it would make sense to link to such domains?" Average stay time of a user is long or short? How many people search for the brand of the same website during a month? There are many more questions it asks himself, but if I sum it up – it simply checks whether the other parameters of the same website, both content level, length of stay, level of change, size of website, etc. – are reasonable and get along with the logic or not. It then issues a reliability score from 1 to 100 that determines the degree of impact of that link. Of course, after this algorithm, another algorithm starts analyzing where the link came from and how strong is the domain that links and according to the findings – it scores (that's why you should get links from old websites that get a lot of links). The actual effect will be a double-reliability algorithm function, algorithm of the linking intensity and the domain of the linking website, so it is very important to make sure that you get links from strong websites and that our website is strong enough in the other parameters so that the block percentage is high and will affect our website in search results and not enter into a hold situation (explanation later in the article).
Another example to understand the matter
Question: If I develop a really good website in auto insurance for example, and I make sure it has quality content and hundreds of links, will it reach one of the first 3 results sometime?
Answer: In my estimation, the website is unlikely to reach the TOP 3 and I will explain! The "Brand Monthly Searches" parameter will knock it out because no one will search for my brand since I am not a recognized brand unlike the high results that are probably the brands that do TV and PR and have tens of thousands of searches on their brand each month (this occurrence that a website in the search results with a parameter that is different from all the other results on that page is called in the professional language "Black Sheep" and should be kept away from it as much as possible!) and so I will be able to progress to page 2 or 3 (where all the websites with no more than two monthly Brand Searches) but at some point the website is likely to be stopped.
The way to success in such a case is to worry about a campaign that will increase the number of applicants each month whether it is by advertising on the radio, or TV or buses or any other way and therefore when an insurance company approach me for car insurance SEO, I told them that I would signed the deal only if they will promote on TV in parallel – which dropped the deal.
So, what is the block percentage?
Block percentage says something like this: Each website promotion parameter gets a score from 1 to 100 of the algorithm (content, links, site speed, ctr, lead time, number of pages, social, etc.) and the algorithm knows how to cross data and draw conclusions. For example, is it likely that a page that has no titles at all and that has poor content, or in short, a weak website, will suddenly get 10 links out of nowhere? Of course, not and therefore the links will not have much impact – since its optimization index is too low and does not allow the (supposedly high) link parameter and so the links index will not play a role until all other parameters pass their "block percentage" …
This is also why well-built websites with high quality content buy links – are very advanced, because that is what they lack and their website can contain more links and do not encounter blocking from another parameter, compared to weak websites that can also buy 100 links and it simply will not help because after 2-3 links the block percentage closes on them.
So… how can you leverage every block of interest for your website promotion?
Stop for a moment and do your own thinking. Is your website good? When I say well I mean really good and not only because it is yours! Does it respond to the user's wishes? Is it fast? Does it have links? What about Social? YouTube? Just try to find the weak link that sticks the whole business. A website is measured by its weak link. At least in the first and most competitive places. Be a perfectionist, don't ignore the parameters you know the website is weak in, take care of them!
This is a crazy opportunity for you to deal with what is weak because it will wake up other parameters that are stuck in the same weak parameter and then the website will suddenly see nice increases even just because you have set sample titles or put alt images in the website … The website has not received a new article in a month? Add a quality article that your website will not forget! The website is slow? Be sure to improve it's loading speed, you are missing links? It's time to buy links! Don't let any metric stay back / forth too much… Quality SEO is one that puts all the parameters together on one line just as a quality promotion brings all the phrases together and not just a single phrase or two.
What happens with the same parameter that did not pass the block percentage
This is almost the last paragraph of the article though the most important. For example, if a particular website has 20 links, but they do not affect because the website loads within 25 seconds which is considered very slow, the link parameter is currently in hold. But once we take care of the website speed and lower it for 4 seconds, for example, all the links (up to the new block percentage) will suddenly affect and the website will see crazy increases! That's exactly how I managed to get a website stuck on page 2 for the result of "couch cleaning" in one day!
Same story with old domains
Have you ever happened to buy an old domain and put content on it and nothing happened? That's because Google realizes it doesn't make sense that your 2-page website would get such authoritative links … but once you start investing in content, speed, and other parameters … Slowly the block percentage will rise and rise and then the links will go into effect and the sky is the limit.