It would be common to say that information systems in general, and websites in particular, are constantly exposed to various risks in the areas of
A site map is a textual file that manages site structure information, the list of pages that exist on the website, various preferences relating to
Just before the digs, the definitions, and the dates relevant to Google artificial intelligence engine (Google AI engine), which is the Rankbrain, let's start with
Web accessibility is a process that allows people with disabilities such as the blind, the visually impaired and those with cognitive impairments who have difficulty
From month to month, the user experience is taking up more and more space in Google's ranking algorithm. A user experience refers to the collection
Technical SEO refers to a collection of actions performed to improve the infrastructure on which the website is built. Infrastructure is actually the technological casing
Black SEO refers to the process where you want to get great organic results in search engines, for a short period of time. Why and
For a long time, each time we sent a query to the search engine, we found a single search result for each website, which directed
In September 2019, something took place in the SEO world: Google announced the planning and establishment of two new types of links: UGC – User
This explosive and picturesque name describes a situation where several different pages on the site are rank for the same keyword in the search engine,
In the lifespan of every international website, comes the time where it is required to use the Alternate Tag. This tag allows a website owner
The various Content Management System (CMS) of modern websites significantly facilitate website managers to submit and update content on the website. In addition, these systems
What does the stay time metrics represent? The simple answer is: depends on who you ask. The slightly more complex answer is in the following
The 301 redirect is a nickname for a code that a web site server returns and informs the search engine and the browser that the
A title tag is one of the most important elements of any site's organic promotion, and has, among other things, a decisive impact on CTR.
The description tag (called meta descriptino here) is one of two components (along with the title tag) that make up the user's gateway to a
Many people mistakenly believe that Google is searching for sites that are relevant to the user's search query – on the Internet itself. The truth
In this article, we will try to understand how Google measures website / domain authority, and what can we do to improve it. One of
A special Google project called AMP is designed to enhance the mobile browsing experience and like any other project, it's important to read the fine
Click Through Rate, CTR, is one of the most important metrics for the effectiveness of organic or sponsored search engine optimization, in this article we will
In this article, we will try to understand what conversion rate is, how it is measured, and most importantly – how to improve it. The
