Introducing the nofollow links version 2.0: UGC and Sponsored

In September 2019, something took place in the SEO world: Google announced the planning and establishment of two new types of links: UGC – User Generated Content links for user-generated content and links (guest posts, etc.), uehaurh, and sponsored links for paid content.

 

What do the new settings actually look like?

For "regular" external links, the ones we recommend the search engine to use for calculate link value and site rank:

<a href="https://example.com"> This Is A Trusted Site </a>

For sponsored links:

<a href="https://example.com" rel="sponsored"> This Is A Sponsored Link </a>

For user-generated content that the website cannot take responsibility for their content:

<a href=”https://example.com” rel=”ugc”>This Is A User Content</a>

For nofollow links:

<a href=”https://example.com” rel=”nofollow”>This is A Nofollow Link</a>

 

Why create new links settings?

Over the years, a problem was generated for Google.

More and more websites, afraid of manual or other Google penalties, have overwhelmingly defined all links coming out of their website as nofollow. It was generally known that defining a link as nofollow had two main effects: the first is for calculating the link value and its contribution to the linked site ranking, of course. Second – Google's crawling and indexing method.

Google, in fact, ignored nofollow links even when integrated in legitimate, valuable, content that was worth crawling and indexing frequently, because Google didn't have the tool to differentiate spam links created by bots or spammers from legitimate links, that added value to the content.

 

What will be the impact of the new link types?

The SEO industry believes that when it comes to using the link types for ranking and crawling, the following partition better describes how Google might relate to these types of links:

Until September 2019:

Nofollow links were not used for crawling and indexing.

Nofollow links were not used for ranking.

 

Starting on September 2019:

Nofollow links (including ugc and sponsored links) will not be used for crawling and indexing.

Nofollow links (including ugc and sponsored links) might be used as a ranking factor.

 

Starting on March 2020:

Nofollow links (including ugc and sponsored links) can be used for crawling and indexing.

Nofollow links (including ugc and sponsored links) can be used as a ranking factor.

 

In conclusion

September 2019 opens a new era for websites managers. To overcome the built-in problems of link-tagging as nofollow – including crawling, indexing, and website rankings, Google has added two additional link definitions to better understand the content and relations between contents on the internet web.

רוצה לחזור למשהו ספציפי בעמוד?
שלחו לחבר קישור למאמר, הוא חייב לקרוא אותו!
שלחו לחבר קישור למאמר
הוא חייב לקרוא אותו!
דיגיפארם:
עשהאל דרייר
עשהאל דרייר
מנכ"ל חברת קידום אתרים ואפיליאצייה המונה כ-125 עובדים ומאות לקוחות בפריסה עולמית, מייסד דיגיפארם - חנות אונליין להזמנת תכנים וקישורים עבור אנשי SEO, מייסד רובולינק - אפליקצייה לבדיקת מיקומים חינם לאנדרואיד ולאייפון, מוביל את קבוצת אנשי ה-SEO הגדולה בישראל בפייסבוק ובווטסאפ.

מאמרים נוספים מומלצים לקריאה עבורך:

Rankbrain Algorithm

Just before the digs, the definitions, and the dates relevant to Google artificial intelligence engine (Google AI engine), which is the Rankbrain, let's start with

Accessing websites as an SEO tool

Web accessibility is a process that allows people with disabilities such as the blind, the visually impaired and those with cognitive impairments who have difficulty

Good user experience – 19 rules

From month to month, the user experience is taking up more and more space in Google's ranking algorithm. A user experience refers to the collection

Technical SEO in 16 Steps

Technical SEO refers to a collection of actions performed to improve the infrastructure on which the website is built. Infrastructure is actually the technological casing