A title tag is one of the most important elements of any site’s organic promotion, and has, among other things, a decisive impact on CTR. So what’s so special about him? Read on.
What would happen if you handed your spouse a beautiful piece of jewelry that you designed yourself, packed in a nylon bag from the nearest supermarket, but the least expensive kind, the one used to collect vegetables and fruits? Was the feeling you would give your other half as amazing as you would like it to be? Probably not.
The title tag is, in fact, the packaging of the beautiful piece of jewelry you created with your own hands – a page on your website. The title tag, like the plastic bag, is not included in the section that is displayed to the client through the browser, and is used by search engines and browsers to display information about the pages on your site.
Where can I find the title page?
The title page is displayed in two key locations:
First, it appears on the SERP page (the search engine results page – which is the page that comes after we complete the Google query) in descending order of the search query.
In addition, the title tag is displayed when you move your mouse over the tab in the browser where the page opens.
What does the title tag mean?
The title tag is actually a gateway to the web page you manage. When a user chooses to click the title tag displayed on the search results page, they know nothing about the level and depth of content on your site.
He does not know whether the site is optimized for display on mobile devices, and whether it is secure, properly designed, contains no duplicate content, available, accessible to people with disabilities, and frequently backed up.
The title tag is shown to the customer even before he chooses to enter and enjoy the content on the site, which is why it is of great importance for his optimization: Without a title tag that has been optimized – the potential surfers will not even visit your site, through the search engines.
The title tag is the most significant and influential factor in CTR – the ratio of the number of times users clicked on the title bar and the number of times it was shown to them on the search results page.
How to write a good title?
First, it is very important to understand what should not be done while optimizing for titles: if it is too short it may miss important real estate on the search results page, while titles that are too long may go beyond the space allotted by Google for the titles and therefore be cut off before its end.
The recommended title length is not calculated by measuring the number of characters in the title, but by reference to the topography of the different fonts on the site. Different letters occupy different widths on the screen.
Another important thing to keep in mind is to avoid duplicating titles on your site. Replication of titles will harm a lot the ability of different pages to be ranked in real search engine rankings.
Well, after realizing that a title should not be too long or too short, be unique and not be repeated on other pages of the site, the question is, what is the formula for a successful title?
Well, a successful title should be the one that will make as many relevant users click on it. How is this goal achieved?
- Combine the main keyword or keywords with the title
- Produce original title, and not afraid to get out of the box.
- Combine in the title the benefits of the product or service.
- Incorporate in the title the relevant brand or persona.
Title tag reclamation is one of the most cost-effective ways to promote pages in search results.
Make sure you have a good title, one that contains the main keywords, specify the added value of the product or service the page is about, also incorporate the brand name, and make sure to get out of the box and be creative when needed.